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The brand was launching Whiskey in a new hip-flask format – the idea was to position whiskey as a more hip option for younger consumers also rather than its usual demographic. The idea was to make premium scotch portable and easy to share for millennials. This called for a very contemporary, sharp-looking packaging format.A luxury rigid box with sharp edges and minimalistic design was chosen. Given the minimal design, the finish of the pack had to create the buzz. The box also contains a zig-zag folded piece which is die-cut in the shape of the bottle – which shows all the brands available in the new 'hipster' format.The same look was extended to the inner fitment which holds the flask and the accessories (peg-measure, etc.). Razor-sharp edges were achieved by grooving (rather than creasing) 300 gsm board – which needs a very high level of precision.
Materials used: Rigid binding board,Art Paper, Coated Folding box board for inner fitments
Standout features: The sharp 90°edges to the box, precision grooved inner fitment imparts a premium look to this box
This book is a collection of terracotta artworks made by versatile artist and sculptor Himmat Shah.This large-sized (12”x12”) unique art book has many pages which have textured UV varnish on the art pieces which gives them the feel of terracotta. Another unique feature is an open-bound spine, and with the name formed on the spine from thin slivers printed exactly on the folding edge.The distinctive feature is the individually signed terracotta piece stuck on the cover of each book. The hardcase is made with multiple layers, with a die-cut cavity in the center, into which the terracotta piece is pasted. This gives protection to the breakable terracotta piece.
Materials used: Natural Evolution Ivory, Rigid Binding Board, multiple coloured papers for case and end papers
Standout features: Hardcase cover with multiple recessed layers, with the Terracotta disk pasted in the recess is the stand out feature of the book. The exposed spine with title on spine formed using the printed forms themselves is another main feature.
This package for premium tea is hexagonal in shape. Apart from its unconventional shape, it also employs a flower-like interlocking pattern to open and close the carton. Apart from this, the fine foiling with embossing of the logo imparts a premium look to the pack.The carton contains 14 individually packed teabags – these individual packs also have an interlocking design similar to the main carton, and unfold to form a coaster on which the used tea bag can beplaced.
Materials used: Invercote Board
Standout features: The hexagonal shape carton with origami-style flower interlock closure makes this a very attractive looking carton. Also, the detailed 3D Fluted foil-stamping with matt gold foil adds to the class of the carton.
The first thing one notices about this pack is the glossy red foil, and the surrounding high-matte pastel pink. The carton is printed on a UV press with both gloss and matt UV varnishes (The model and the honey-comb pattern behind her are in gloss, everything else is a high-matte finish).The glossy red hot foil-stamping is then done, along with embossing of the ‘Spinz BB’ logo.
Materials used: Coated Folding Box Board
Standout features: The understated high-matte finish background with few glossy elements and Glossy red hot foil-stamping makes this carton stand out.
The brief from the customer for this pack was that it has to stand out in the shelf and also that it has to deter counterfeiting. Radiating design patterns in background & brand name and the holographic silver accents give the carton a very attractive look. Embossed animal print pattern also adds to the looks. Due to the use of multiple effects, this pack is also hard to counterfeit.
Materials used: Coated Folding Box Board
Standout features: The holographic silver base, and the radiating patterns make this a hard-to-miss carton.
This box is for an educational / gaming system designed for children from the first to 4th grade. It is designed to hold an tablet with an educational app, study content, a pop-up with a board game, and some playing pieces, dice and stickers. The box was designed to hold all the different items to be packed into it without the contents moving excessively. The tablet is designed to sit at the base, and it is held in place by side wall which will prevent movement, while at the same time allow easy access. Books sit on top of this (resting on the side walls,followed by a tray which holds the different items. The lid holds a pop-up card which opens up into a 3-dimensional board game. The lid is held in place by two magnets, one on each side.
Materials used: Rigid binding board, Art Paper, Coated Folding Box Board
Standout features: The pop-up involved lot of R&D to look right, as well as minimize the components (important, as the volume was high). The inner fitment also involved lot of structural design to fit all theitems in the minimum space possible, to ensure the best economy of production.
This project consists of multiple SKUs of perfume. The structure is a tall three-piece box – the lid and the base are flush with each other, with the neck in the center. The sharp, v-grooved edges,and the thin symmetric maroon edges lends a clean and crisp look to the package. There is a receptacle inside which holds the perfume bottle in place.The maroon spot colour and gold foil stamping are common for all the SKUs.
Materials used: Rigid binding board, Art Paper
Standout features: Sharp, v-grooved edges on these tall 3-piece boxes make the product stand out. Maintaining uniform thin maroon borders was also challenging.
Anything but Ordinary celebrates 50th anniversary of The Park Hotels. This hardcase book contains multiple papers –coated, textured and uncoated as well as tracing papers. The use of a fluorescent orange throughout the book connects the different parts.The slipcase as well as the hardcover are made of cloth covered binding board. The eye-catching feature is the deep – yet understated – embossed pattern throughout the cover. A bold “Anything but Ordinary” – is debossed onto the slipcase too.
Materials used: Renoir Extra White,Prestige White Alpha Ivory for uncoated section, Black Cloth, Rigid Binding Board, Tracing Paper
Standout features: The debossed cloth cover is definitely the most striking feature of the book. The use of the fluorescent pink is also very eye-catching.
